Lori Senecal is one of the world’s most competent marketing professionals. She currently works as the Global CEO of CP+B. since she joined CP+B, she has helped the company, which was cooling, to improve on its revenues by 21%. This is by changing the culture of the business. Her input in the company has restored the former glory of the company and even led it to winning The Creativity Innovators of the Year Award.
Before joining CP+B, Lori Senecal worked at KBS. Just like in CP+B, Lori Senecal was a game changer. She joined the company when it was almost collapsing, but somehow she managed to pick it up. She has since grown the company from 250 employees to over 800 employees.
Lori Senecal’s extraordinary achievements have made her one of the best professionals to watch. She is known to sometimes share her knowledge to help those that are struggling in the industry. Recently, she shared some of the marketing trends and this is what she had to say.
Most people rely on their mobile phone for almost all of their shopping. Research by Campaign Live indicates that most people spend more than 25%, of their time, on their mobile phones. Also, as can be seen from the 2015 statistics, most of the 69 million revenues, obtained from internet marketing, were from mobile advertising.
When targeting mobile users, it is important to keep your ads as short as possible. Besides, people are using their phones for other reasons other than checking your ads. Therefore, the shorter your keep your ads, the less likely they are to feel bothered by them.
Utilizing Facebook and Google
Twitter and Facebook are two of the most popular advertising platforms. With the growth observed, for Facebook, in the year 2015, it is fair to say that it is one of the fastest growing advertising platforms. But, Google follows close by, marking a 20% growth in the same period. Therefore, anyone that is interested in making it in the internet marketing has to seriously consider marketing on Facebook.